About Us

We are Morf: a group of athletes and creatives coming together to disrupt and redefine the region's sportswear industry. We believe in creating timeless re-engineered high-quality pieces in limited quantities. Morf products are designed with intricate detailing around products that cater to both the climate and culture of the MENA region. We constantly aim to partner with our clients to create the best connected product experience, through true collaboration, and relentless innovation.

Classic, Timeless, Sophisticated. As Classic and Timeless as You Are: In today's modern world, we're all looking for a certain something in terms of style. We're hungry for products that are unique, classic-looking, and versatile. Products that we'll be able to wear for years and not just season after season. That's where our MORF brand comes in.

Established in 2018, we bring a different value to the market with our range of high-quality pieces for everyday athletes. We are a Female Born and Bred brand that empowers everyday athletes who aim to push their boundaries whilst balancing their job and family life around their training.

VISION

MORF wants to transform the sports wear experience by creating timeless, re-engineered, innovative designs for everyday athletes; to become the Middle East’s number one technical apparel brand.

MISSION

We are committed to actively empower everyday athletes to discover their individual strength and rise to their unique challenges to BUILD THEIR DREAMS.

Want to work with us? Contact us as info@morfathletics.com.